Discover the transformative power of Alcôve today at Premier Beauty—where natural ingredients meet professional results. Elevate your salon experience and delight your clients with Alcôve's top-quality, affordable hair care solutions!

Introducing Alcôve: Premier Beauty's Newest Addition

At Premier Beauty, we're always on the lookout for the best products to help you create stunning styles and happy clients. Today, we are thrilled to introduce a brand that's been making waves in the beauty industry since its inception in 2022—Alcôve. Based in the vibrant city of Montreal, Quebec (Canada), Alcôve has dedicated itself to formulating and manufacturing top-quality, natural care and styling products just for you.

Alcôve's Commitment to Quality and Affordability

Alcôve promises to offer high-quality, professional products that won’t break the bank. These vegan, sulfate-free, salt-free, and paraben-free products are packed with natural actives and are not tested on animals (humans work just fine). Alcôve’s philosophy revolves around three core pillars:

Direct: At Alcôve, they believe in transparency. You'll always know what you’re getting, at a real price, with real results—no fluff.
Accessible: Wondering if you can afford Alcôve products? The answer is yes. They're easy to find, easy to use, and designed for everyone.
Results Oriented: Alcôve products deliver results, whether you’re looking for them or not. They simply work. It’s as straightforward as that.

Powered by Nature: Alcôve's Natural Actives

Alcôve harnesses the power of nature in every product, ensuring your clients’ hair receives the best care possible. Here are some of the natural actives you'll find in their products:

Repair

Moringa Seed Oil: Rich in antioxidants, vitamins A, C, and E, this oil is anti-inflammatory and helps form collagen.
Avocado Oil: Packed with oleic acid, it hydrates, strengthens, regenerates, and protects hair, preventing aging and activating collagen.

Protection

Evening Primrose Oil: Moisturizes and protects hair from environmental damage.
Pomegranate Seed Oil: Shields hair from environmental stressors and prevents premature aging.
Mango Extract: Anti-aging, rich in antioxidants, and anti-inflammatory.

Hydration

Sunflower Oil: Rich in linoleic acid, it provides excellent moisture.
Shea Butter: Full of fatty acids, vitamins, and minerals, it nourishes and hydrates hair.
Argan Oil: Contains fatty acids and vitamin E, conditioning, nourishing, and hydrating hair for added shine.

Fortifying

Hemp Oil: Packed with vitamins, nutrients, and essential fatty acids, it strengthens hair and retains moisture.
Hydrolyzed Vegetable Protein: Made from amino acids and hydrolyzed vegetable proteins, it helps with humidity regulation and strengthens hair.

Alcôve's Top 5 Products

We are excited to bring you Alcôve's top five products, along with the full range from the brand, each designed to meet your specific hair care needs:

Strong Hold Hairspray

- Protects against UV rays
- Prevents frizz
- Guards against color fading
- Effortlessly style and sun safety in one spritz

Restructuring Mask

- Revitalizes and offers manageability
- Winner of the 2024 Beauty Awards
- Hydrates, repairs, and fortifies damaged hair

Hydrating Shampoo

- Perfect for dry, wavy, curly, or coily hair
- Deeply nourishing with a light formula
- Sulfate-free and provides anti-static effect

Hydrating Conditioner

- Ideal for dry, wavy, curly, or coily hair
- Hydrates and repairs damaged hair
- Anti-frizz properties for supreme hair hydration

Curl Activator

- Effective in high humidity environments
- Anti-frizz properties
- Supports soft, casual waves and enhances curl definition and hydration

Welcome Alcôve to Your Salon

At Premier Beauty, we believe Alcôve is the perfect addition to our lineup, offering you natural, effective, and affordable hair care solutions. Whether you're looking to repair, protect, hydrate, or fortify your cleints’ hair, Alcôve has the perfect product for you. We can't wait for you to experience the difference Alcôve can make in your salon and for your clients.

Stay tuned for more updates and product highlights about Alcôve. Here's to beautiful, healthy hair with Alcôve and Premier Beauty! Available Now!