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Introducing KEVIN.MURPHY CODE: The Smart Colour Revolution is Coming to Premier Beauty

02.25.2025

A new era of professional hair colour is here—meet KEVIN.MURPHY CODE, the game-changing permanent hair colour powered by skincare technology.
Designed to revolutionize the industry, CODE brings high-performance colour with modern, luminous results and up to 100% grey coverage. This innovative line will be coming soon to Premier Beauty, offering stylists a smarter, more advanced way to colour hair.


More Than Colour: A Revolution

CODE is more than just a colour line—it’s a movement. Combining cutting-edge performance, fashion-forward shades, eco-conscious formulas, and an elevated salon experience, KEVIN.MURPHY CODE sets a new standard for professional hair colour. Stylists can now achieve rich, sophisticated colour with improved vibrancy, shine, and longevity, all while maintaining the integrity of their clients’ hair.


Why Stylists Will Love CODE

• High-Performing Colour Technology: Achieve up to 100% grey coverage, 150% more even results, and up to 4-5 levels of lift.

• KM.LAMELLAR Technology: Inspired by skincare, this exclusive technology delivers controlled and precise dye application, ensuring enhanced colour evenness, shine, and repair.

• Vegan & Eco-Friendly Formula: CODE is 100% vegan and enriched with organic argan oil. Plus, the packaging is made from recycled materials to reduce environmental impact.

• 91 Versatile Shades: From natural tones to bold, fashion-forward hues, CODE offers a wide range of shades tailored for every client.

• Smart, Modern Colouring: The inclusion of anti-metal agents and COLOUR.IGNITE Complex ensures vibrant, long-lasting colour while neutralizing unwanted metallic interactions.


A Colour Line That Works Smarter, Not Harder

KEVIN.MURPHY CODE is designed for seamless application, providing reliable and long-lasting results with a creamy, easy-to-use texture. Whether you’re covering grey, refining tone, intensifying colour, or balancing hues, CODE offers an elevated salon experience that both stylists and clients will love.


Coming Soon to Premier Beauty

Stylists, get ready to transform your colour services with KEVIN.MURPHY CODE, launching soon at Premier Beauty. Stay ahead of the trend and embrace the future of professional colour. Follow us for updates on availability and education opportunities, and be sure to tag your CODE creations with #KMCODE #THENEWCODEOFCOLOUR!