Ethica Brand Story About Ethica Ethica Beauty is a multi-benefit hair care line that adapts to individuals' hair & scalp needs. These products are made for all hair types, no matter if your hair is straight, wavy, curly, kinky or coily. Think of Ethica as a tech company that happens to make shampoo, because they provide smart technology for your hair. Extend . Repair . Amplify This lightweight daily topical provides maximum potential hair count and fuller, denser hair and hairline, with increased shine, texture, volume and speed of growth. This product is plant based, cruelty free, and Vegan. Focused Hair & Scalp Health Powerful results for advanced corrective needs – a cutting edge combination of the latest science technology with a blend of highly active organic botanicals, encapsulated in an advanced delivery system, that delivers the ingredients deep into the hair follicle. For targeted results previously unattainable without surgery “The most advanced topical available to combat hair loss in men and women” shop ethica