Pravana Brand Story About Pravana PRAVANA’S core mission is to provide unparalleled, high performance beauty solutions to salon professionals through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk Permanent Crème Color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need. Color Enhancer Regarded as one of the most influential beauty brands PRAVANA curates the latest in beauty trends. In addition to continuously cultivating never-before-seen, inspirational techniques, formulas and looks, comes a next level color care experience. PRAVANA’S Color Enhancers not only provide vibrant pigment, but they also mend split ends for smoother, healthier, and more management hair. shop Pravana