ColorProof Brand Story About colorproof Colorproof offers superior color protection and color care. In fact, innovation is at the heart of their DNA. Their ingredient technology delivers longer shine and brilliance to color treated hair by repairing the hair, preserving the color, and protecting your hair, even from heat. Colorproof has collaborated with a vast group of stylists, innovators, chemists, and formula experts to create clean formulas, full of the good stuff and none of the bad. They never use harmful toxins or chemicals so you can feel carefree about your color care. The products are: 100% VEGAN | CRUELTY-FREE | GLUTEN-FREE | SULFATE-FREE* | NO ADDED SALT | PHTHALATE-FREE | PARABEN -FREE | PABA-FREE | MINERAL OIL-FREE | KERATIN-FREE | FREE OF KNOWN CARCINOGENS “Dear Stylist, It is an honor to welcome you to an entirely new world of Colorproof unlike you’ve ever known – bolder, brighter, completely evolved. We were a brand born to preserve and protect hair color. We have built on that heritage with an exalted image and a renewed purpose. We not only preserve and protect color but celebrate it and its ability to create an emotional connection with you and your clients. This brand reawakening sparks joy at every touchpoint while proudly delivering on each of our guiding principles – connected by color, powered by proof, because we care. While our formulas have always been industry renowned, we challenged ourselves to improve in every aspect – from our pricing and packaging to performance and shelf appeal. We asked the hard questions and researched every option to become a brand that breaks down boundaries, creates community and brings brightness and boldness to every day. I invite you to delve in and experience the CP spark – a whole new colorful world awaits.” Our best, Rick Kornbluth President/CEO Colorproof Haircare, LLC shop colorproof