Eleven Color Brand Story About Eleven Color ELEVEN Australia teamed up with two industry icons as Co-Creative Directors – celebrity hairstylist and four-time Australia Hairdresser of the Year, Joey Scandizzo and Australian Photographer of the Year, Andrew O’Toole. This dynamic duo has filled the gap in the marketplace by creating a fresh, fun, and self-explanatory range of products that simplify hair and body care routines. Together with a hair and beauty obsessed team they helped to create ELEVEN Australia – a brand that embodies the Australian lifestyle. Nothing embodies that more than their color line. demi-permanent liquid color Delivers optimal conditioner, shine and natural looking results every time. Natural Shades: have a neutral tonal direction to optimize intense shine. Warm Shades: soft golden tones that highlight shine and reflect light for the most delicate warm hues. Cool Shades: true cool tonal directions capable of a multitude of uses. Can be added to any of the other shades to add an element of coolness. Fashion Shades: From violet to red to copper these can be used alone or intermixed with other shades to enhance and customize color options. Pastel Shades: designed to enable you to create unique blondes with soft pastel tonal direction. Clear: pigment free. Mix with activator for pure gloss service, add to shade to reduce intensity and depth, add with Pastel shade to create a light color wash. shop eleven australia color