Alcove Brand Story About Alcôve Alcôve was born in 2022 and is based in Montreal, Quebec (Canada). The brand has been busy formulating and manufacturing top-quality, natural care and styling products just for you! Their promise is to offer you high quality, professional products at a price that won’t break the bank. The products are vegan, sulfate free, salt free, paraben free, contain natural actives, and are not tested on animals (humans work just fine). Their three pillars are: Direct, Accessible, and Results Oriented. Hydrating Shampoo Hey, curly heads! If battling dry, brittle hair is your daily struggle, Alcôve's got the perfect solution for you. Their bestseller is a sulfate-free shampoo that delivers effective hydration, conditioning, and anti-static effects, leaving your hair or your curls feeling fabulous and frizz-free! - Perfect for Dry, Wavy (2A, 2B, 2C), Curly (3A, 3B, 3C) or Coily (4A, 4B, 4C) hair - Deeply nourishing - Light formula shop Alcôve