In this edition, we're comparing KEVIN.MURPHY's NEW BLOW.DRY WASH and RINSE to the REPAIR-ME and SMOOTH.AGAIN lines so you can make the best product choice for your client.

Due to its innovative formulation and being perfect for all hair types; from soft, fine and flat hair to highly textured hair, the NEW BLOW.DRY WASH and RINSE will give you all the options you need to create the style you choose that protects hair and gives you long-lasting style. This new BLOW.DRY WASH and RINSE have been designed to complement their partners in the BLOW.DRY range: EVER.SMOOTH, EVER.BOUNCE, EVER.LIFT, and EVER.THICKEN. Ever wonder where this new product lines up with the spectrum of other KEVIN.MURPHY products? Keep reading to find out how BLOW.DRY compares to REPAIR-ME and SMOOTH.AGAIN so you can make the best product choice for your client.

The NEW BLOW.DRY WASH and RINSE

BLOW.DRY was specifically designed to protect styled hair. With 87% less breakage*, frizz control and 24-hour humidity protection, when used as a system, their goal is to elevate hair's quality, in turn elevating your style.

*When used as a three-step regimen with EVER.SMOOTH when compared to a non-conditioning shampoo.

The BLOW.DRY WASH is a nourishing and repairing shampoo. Hydrolyzed Pea Protein and Wood Bark Complex work together to help strengthen and protect hair against breakage with added protection against head damage*. A sulfate-free wash that hydrates while repairing and nourishing.

The BLOW.DRY RINSE is a nourishing and repairing conditioner. KEVIN.MURPHY's Anti-Breakage Technology works together to nourish and protect hair with added protective benefits against heat damage*. A repairing and nourishing conditioner that forms a protective layer that guards against color loss and environmental stressors.

*When used as a system.

BLOW.DRY vs REPAIR-ME vs SMOOTH.AGAIN

Who is it Designed For:

BLOW.DRY is designed for those who heat style their hair and are looking for long lasting style
REPAIR-ME is for hair that is chemically processed and/or needs repair
SMOOTH.AGAIN is for those looking specifically for smoothing, regardless of how the hair is styled

What it Does:

BLOW.DRY repairs, nourishes, and forms a protective layer to guard against color loss and environmental stressors, such as heat
REPAIR-ME reconstructs hair while gently polishing the surface
SMOOTH.AGAIN penetrates the hair shaft, closing the cuticle while creating smoothness and shine

Key Takeaway

BLOW.DRY focusses on protecting from additional styling stressors, while repairing and nourishing. REPAIR-ME and SMOOTH.AGAIN work to reconstruct and repair existing hair issues.

Preorder for the NEW KEVIN.MUPHY BLOW.DRY WASH and RINSE ends December 26th 2022 and shipping begins January 4th 2023. Contact your Account Executive to preorder or learn more!