Alfaparf Brand Story About Alfaparf Milano Alfaparf allows you to dive into your creative side. You’ll be able to express yourself with the color and style of choice when you take advantage of the numerous salon-grade products. This Italian hair care line gives you ultra-concentrated products to develop a bright, vibrant color and to keep your hair healthy and strong. That’s why every second, across 5 continents, a woman leaves a salon wearing Alfaparf Milano hair color. Treat yourself to the #1 Italian brand in the hair salon industry worldwide. Pamper your hair to keratin treatments, top-tier shampoo and conditioner, and more. Liquid Demi Gloss Toner The Natural Evolution of Gloss Toner is here! Alfaparf Milano’s vegan, clean, and innovative Liquid Demi. Color Wear Gloss Toner Liquid Demi is an innovative formula with patented technology using Arginine to replace ammonia and MEA (Ethanolamine). The formula is enriched with active ingredients to repair and restructure the hair, improve combability, reduce pH, and close cuticles to increase shin. It is free from formula, Ammonia, MEA (Ethanolamine), Silicones and Resorcinol. shop alfaparf