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Products

New Arrivals - Color Edition

02.18.2022

With the new year comes some exciting NEW ARRIVALS at Premier Beauty Supply. As stylists, you are going to LOVE some of the exciting innovative products coming your way from Brands you already know and trust. For you hair color enthusiasts, buckle up, we have some exciting launches to rock your world!

New Hair Color Product Arrivals

Save time, color more, with COLOUR.XELERATE

Introducing COLOUR.XELERATE, the newest COLOR.ME product that will save you precious time in the salon. We all know that both clients and colorists grow busier by the day, so time is even more precious! KEVIN.MURPHY + TECHNOLOGIES created easy-to-use drops that are added directly to your color mixture. This in turn, will save you time behind the chair while also improving your client's color result by providing more even coverage. Your clients will also be satisfied with the results, such as amplified shine and enhanced softness that they can see and feel. 

Evolution of Color Dream Factory Collection by Alfaparf Milano

The new palette from Alfaparf Milano's Dream Factory Collection consists of two color families that are inspired by dreamy textures and transparent, natural crystals. These delicate shades imbue the hair with a sense of calm, focused energy, and are designed to complement our favorite colors. The Crystal Rose comes in two shades that were inspired by the soft pink tones of kunzite and amethyst gems. The true beauty of these shades is that they suite ever complexion while adding a trendy touch. The Crystal Brown comes in three earth tones designed to evoke a rich natural pigment such as that found in quartz, aragonite, and topaz.

Invisible Root. Root Touch Up Spray and Root Touch Up Powder by Alfaparf Milano

Tell your clients to say goodbye to root imperfections with Invisible Root by Alfaparf Milano. The Invisible Root products are ideal for those looking for temporary root touch-up in between salon visits. The Invisible Root Touch Up Powder is practical and easy to use, while also being recommended for all hair types. The Invisible Root Touch Up Spray effectively covers wide regrowth in an instant thanks to the easy-to-use directional nozzle. This product is recommended for all hair types and will dry quickly without leaving any residue.