Color WOW Root Cover Up is used to mask grey hair or outgrowth near the roots, but did you know that it can also be used to create highlights?

No formula changes. No time adjustments. Safe for all hair types. Eufora Color Elixir prevents damage during the color service, not just after, Kosiba said.

With all the packing that traveling entails, the last thing on your mind is bringing your Moroccanoil shampoo…until you enter the shower.

Here are some hand-picked products we wouldn’t mind getting as presents this holiday season, not to put ideas in your head or anything.

We’re talking with Alicia Dixon, Keune Educator, about the new Keune Color Craving line, available in January at Premier Beauty.

Shelly Wilson, Premier Beauty's November Educator of the Month, is enthusiastic and passionate about COLOR.ME by KEVIN.MURPHY, drawing inspiration from clients, fellow stylists and the KM team.

Give your clients--or yourself--the gift of shine, volume, texture, moisture, color, curl, hold and strength this season. Either way, you're gonna feel great!

Travel-size products make great stocking stuffers during the holidays. Discover some ideas for packaging with these holiday gift ideas for your hair.

We’re recapping the things we learned at the Premier Style Show in Chicago with tips, tricks and interviews we took from educators, models and stylists.

This is not just another story on how to keep male clients. You’ll take the hilarious advice of Pete Huels, barber and owner of Pete’s Barber Shop, to heart.

CurlyLocks is a Color Protect Curl Mousse that does a great job of reducing frizz and retaining curl. Here’s our review of ColorProof CurlyLocks.

We get competition advice from Carlos Cintron, NAHA winner and judge and Vice President of Education for Keratage Age-Defying Hair Care.

Take a look at some of the highlights from Premier Beauty's 2015 Style Show in Chicago, featuring education teams from KEVIN.MURPHY, Eufora International, Keune and Moroccanoil.

We get tips, tricks and a stylist’s spin on a new game-changing product, KEVIN.MURPHY’s DOO.OVER, with Marissa Lauren from Studio 110 Salon in Chicago.

How will you sort through the craziness of the Chicago Style Show? The team at Premier Beauty is giving you some suggestions for can’t-miss activities.

Premier Beauty’s new Moroccanoil Mask packettes will reintroduce clients to the importance of deep-conditioning and help broaden your customer base.

Save time and increase your bottom line with adhesive weft extensions from Hotheads Hair Extensions. Learn more about the new brand in this blog.

Justine is continually learning and building experience to offer product solutions that meet clients' needs. She credits Eufora for the motivation to stop selling and start educating.

Introduce holiday merchandising without turning people off with Jason Hall from RED 7 SALONS. The key? Make it easy and focus on one promotion a month.

Ordering holiday merchandise early gives you some time to execute a successful holiday campaign and stay on top of all things hair. Happy holidays!

Gareth Palmer gives his best tips for Keune Extra Forte Hairspray—the perfect compliment to a sparkly homecoming dress or an elegant fall wedding gown.

In this edition, we’re comparing Kevin Murphy's two curling products--KILLER.CURLS and MOTION.LOTION--so you make the best product choice for your client.

There's a right way and a wrong way to give away sampling packettes. ColorProof's Regional Sales Manager Josh Higgins helps us by offering five strategies for giving away samples.

Premier Beauty has a new website! Take ordering convenience to another level with our updated design, shopping lists, photos, blogs and more.

Photo: Tanya Foster, Co-Owner of Kiss Kiss Bang Bang Salon // We talk with Tanya Foster who explains the reasons she loves using COLOR.ME, the benefits to her clients and her beautiful results.

Pete finds ‪‎inspiration‬ in his family, architecture, music and travel and applies it to his teaching, which drives him to be at the pinnacle of new techniques that will help transform the world of hair.

We talk with Don Bewley who explains Eufora's vision, the importance of salon education and their new "magic potion" product called ElixirONE.

Photo: George Alderete shows a dimensional coloring technique for Keune at the 2015 Premier Style Show in Detroit. (Mallory Sorenson/Premier Beauty) // Hair color is a dimensional playground for George Alderete. He demonstrates how to use the Keune 24 Color Sampler Kit to improve your coloring skill.

Photo: The Kevin Murphy team celebrates another successful education session at the 2015 Detroit Style Show. (Mallory Sorenson/Premier Beauty) // The Premier Style Shows are a unique opportunity to experience education in an intimate setting. Register now for the Indianapolis and Chicago Style Shows.

Photo Credit: The Studio for Hair team poses in front of their salon's photo wall with Eufora's Don Bewley and Jeffrey Mayo. The team was at the salon prepping for the Detroit Style Show the following day. Front row (left to right): Natalie Sikora, Julie Cross, Jeannie Jachman, Hillary Volmerhausen, Jessica Ramsey. Back row: Jay Blazius, Alex Jacobson, Jeffrey Mayo, Don Bewley. // The key in retail is to stop selling and start educating, says Natalie Sikora, co-owner of The Studio for Hair.

Photo: Jeffrey Mayo demonstrates a cutting technique at the 2015 Detroit Style Show. (Mallory Sorenson/Premier Beauty) // Jeffrey Mayo, Eufora's Global Team Educator, teaches you how to achieve natural looking waves without the frizz and damage from perms of the past.

Meet Premier's July Educator of the Month, Irene Jones. She's constantly seeking new ways to further advance her technique, delivering precise, long-lasting colors and cuts.

Premier's 2015 Detroit Style Show was a great way to gather the beauty community together to share technique, inspiration and education.