We talk with Don Bewley who explains Eufora's vision, the importance of salon education and their new "magic potion" product called ElixirONE.

Photo: George Alderete shows a dimensional coloring technique for Keune at the 2015 Premier Style Show in Detroit. (Mallory Sorenson/Premier Beauty) // Hair color is a dimensional playground for George Alderete. He demonstrates how to use the Keune 24 Color Sampler Kit to improve your coloring skill.

Photo: The Kevin Murphy team celebrates another successful education session at the 2015 Detroit Style Show. (Mallory Sorenson/Premier Beauty) // The Premier Style Shows are a unique opportunity to experience education in an intimate setting. Register now for the Indianapolis and Chicago Style Shows.

Photo Credit: The Studio for Hair team poses in front of their salon's photo wall with Eufora's Don Bewley and Jeffrey Mayo. The team was at the salon prepping for the Detroit Style Show the following day. Front row (left to right): Natalie Sikora, Julie Cross, Jeannie Jachman, Hillary Volmerhausen, Jessica Ramsey. Back row: Jay Blazius, Alex Jacobson, Jeffrey Mayo, Don Bewley. // The key in retail is to stop selling and start educating, says Natalie Sikora, co-owner of The Studio for Hair.

Photo: Jeffrey Mayo demonstrates a cutting technique at the 2015 Detroit Style Show. (Mallory Sorenson/Premier Beauty) // Jeffrey Mayo, Eufora's Global Team Educator, teaches you how to achieve natural looking waves without the frizz and damage from perms of the past.

Meet Premier's July Educator of the Month, Irene Jones. She's constantly seeking new ways to further advance her technique, delivering precise, long-lasting colors and cuts.