Saro Azizian, Master Artisan for Alfaparf, has a straightforward approach to hairdressing and a perspective on educating that drives you to see more potential in yourself. For that reason, we’ve selected him as Premier Beauty’s Featured Educator for August 2020!

Have hesitant clients yearning for that awesome vibrant color change but not willing to permanently commit? Premier Beauty has you covered with temporary color.

Keune Color Chameleon, a new direct dye line at Premier Beauty, has a few nuances, but it’s all in the name of color freedom.