Dive into a Kaleidoscope of Beauty: Color Brands at Premier

In the heart of the Midwest, where creativity meets innovation, there exists a haven for hairstylists and salons alike – us, Premier Beauty! Shopping at Premier is not just a shopping experience; it's an immersion into a whole new world of color, where every color brand we carry tells a unique story and every product promises an exquisite transformation.

At Premier, we take pride in carrying 8 extraordinary color brands, each meticulously curated to cater to the diverse needs of our discerning clientele. Our palette of brands reads like a who's who in the world of hair color, featuring Alfaparf Milano, Aloxxi, COLOR.ME by KEVIN.MURPHY, ELEVEN Australia, Keune, Milbon Color, Moroccanoil, and Pravana. These brands are not just names; they are the artisans in the haircare industry.

Alfaparf Milano: A Symphony of Italian Excellence

Alfaparf Milano, the #1 Italian brand in the global hair salon industry, transports you to the heart of Italy's passion for beauty. With over 40 years of dedication to perfection, Alfaparf creates formulas that inspire stylists to weave beauty through custom methods. Every product, a tribute to Hair Professionals, ensures an unparalleled experience.

Milbon: SOPHISTONE - Where Precision Meets Brilliance

Milbon's SOPHISTONE transcends hair color into an art form. With options in Permanent and Demi Color, SOPHISTONE boasts 61 shades, 12 tonal groups, and cutting-edge Double Adhesion Technology™. Whether you seek vibrant, longer-lasting results or the finesse of ammonia-free Demi Color, Milbon's SOPHISTONE delivers consistent and predictable brilliance.

Moroccanoil: Where Innovation Meets Protection

Moroccanoil redefines hair color with four distinct types, including Demi Permanent and Permanent options. Powered by the ProArginine + ArganID™ System, Moroccanoil's breakthrough technology ensures exceptional protection throughout the color process. Choose Moroccanoil for a blend of innovation and radiant results.

Keune: Pioneering Hair Cosmetics Since 1922

Keune, born from Jan Keune's curiosity in curls, has been a trailblazer since 1922. From the invention of liquid perms to pioneering hairspray in aerosol cans, Keune has consistently introduced innovations. Tinta Color , a global success story, is a testament to Keune's legacy of courage and creativity.

ELEVEN Australia Colour: A Fusion of Fun and Functionality

ELEVEN Australia Colour, created by Co-Creative Directors Joey Scandizzo and Andrew O'Toole, embodies the Australian lifestyle. This dynamic duo fills the gap in the market with a range of products that simplify hair and body care routines. ELEVEN Australia Colour is more than a color line; it's a celebration of freshness and self-expression.

COLOR.ME: Kevin Murphy's Multitonal Masterpiece

COLOR.ME by KEVIN.MURPHY is the embodiment of Kevin's passion for uniting session work, fashion, and hair color. This luxurious, high-performance, multitonal color line delivers natural-looking color with naturally beneficial ingredients. PPD-free, ammonia-free, and enriched with Aloe Vera, Honey, Shea Butter, and Pomegranate – COLOR.ME is a true colorist's dream.

Aloxxi: Where Color Meets Care

Aloxxi, founded by OPI founder George W. Schaeffer, stands as an indie brand driven by passion for color, quality, and performance. Aloxxi's expert care for colorful hair is a testament to their commitment to unique experiences, exceptional customer service, and personalized relationships.

Pravana: Unleashing Creativity and Unparalleled Performance

PRAVANA’S core mission is to provide unparalleled, high performance beauty solutions to salon professionals through a range of carefully curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry. PRAVANA’S complete range of continuously evolving hair products include the award-winning ChromaSilk Permanent Crème Color, creative color category leader VIVIDS, the PURE LIGHT blonding collection and THE PERFECT BLONDE toning line as well as a full collection of styling, texturizing and after color care to meet virtually every beauty need.



Our commitment to customization doesn't end with brands; it extends to the very heart of each brand – their diverse color lines. We understand that each individual is unique, and so should be their hair. Whether you're after the classic charm of Alfaparf Milano, the neon palette of Pravana, or the natural allure of Moroccanoil, we have the perfect color line to match your vision.

Rest assured, if you're a stylist seeking to elevate your craft or a client yearning for a transformation, we carry a color brand for you. Try out one of these color brands with an intro package and receive up to 20% off the intro price! Browse all our color intro offerings and take advantage of the 15-20% off sale from June 8th through June 14th.